Ready for global expansion?

Introduction

The Opportunity

Are you a startup considering international expansion this year? In light of the evolving work landscape, the opportunity for companies to expand internationally has become more accessible than ever before, once they have established a successful business model in their local markets.

The Goal

Global Growth

The traditional barriers to entry that once posed challenges in entering new markets have significantly diminished, thanks to the minimal infrastructure requirements to operate and access talent in today's interconnected world. So, how can companies effectively navigate and establish themselves in global markets?

The Framework

New Markets

Our 4-month program is designed to validate your product-market fit in key target markets, and develop a go-to-market strategy that will set you up for international success. The program includes workshops, customer interviews, and access to a global network of senior business buyers.

• How Does it Work?

Phase 1

Customer Discovery

Using information obtained from your best customers, we will establish hypotheses and test them with potential targets. The results of this research will provide the basis for clearly defining pain points and needs of new customers, understanding how they buy, identifying the channels and methods through which the product will be sold, and uncovering market trends as they relate specifically to your product.

Phase 2

Customer Validation

Armed with the insights from the first step, we will put them to the test, assessing the feasibility and potential success of a product strategy in the real world, showcasing the product and its features to potential customers, gathering feedback and insights by visiting and speaking with potential customers, and verifying early findings.

Phase 3

Customer Creation

This part of the process is focused on getting ready to launch the product and creating demand. This includes segmenting the market appropriately, designing messaging and positioning, selecting the market type that best matches the product or service offering, and setting specific, measurable, and achievable goals for the first year of market expansion.

• What will you get?

The Results

Tangible Outcomes

Unlike traditionally passive approaches where consultants tell you what you need to do and leave you to do it yourself, this program is designed to provide you with concrete and actionable deliverables.

The Team

Oscar Trelles

Oscar is a seasoned professional with over 20 years in senior marketing, sales, business, and technology roles. Drawing from his experience helping startups and scale-ups build on their traction in their local markets and translate it into success abroad, and combining it with a systemic approach to business development, Oscar has developed a program designed to propel successful startups into international expansion.